Sometimes I’ll see something being done in immersive media and think, “Oh, that’s kinda cool. Too bad it’s completely dumb too.” (The 3D Log Ride Adventure comes back to haunt me with its sheer inanity). Nothing could be further from my mind when I read about companies like San Francisco’s Obscura Digital. Fast Company has an excellent article that conveys not only the envelope-pushing technical creativity of Obscura, but also the personality and artistic ethos of (what sounds like) a great place to build amazing things.

Exploring Obscura’s work is a great way to start visualizing some of the possible visual art space possibilities of the Cube. Their image- and video-wrapping technologies mirror those of some other creators we’ve come across (like Zach Booth Simpson), but their marketing work positions them to push forward immersive visual spaces into the public imagination.

Tags: Cube, fast company, obscura digital, technology

This entry was posted on Tuesday, November 4th, 2008 at 9:00 pm and is filed under immersive art, the cube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.