Many of the light and space artists that have deeply impressed some of us in this journey create experiences that are notable for their singular nature – the one-dimensionality of the experience, like Olafur Eliasson’s 360 Room for All Colors:

It is one thing to notice that our culture is in a hysterical pattern of diversionary consumption of tidbits of interest. It is quite another thing to create spaces where that reality is not only called out, but powerfully controverted in action and environment.

A typical art gallery or exhibition can unintentionally tend in the direction of diversion and distraction if it is not arranged to provide one experience at a time. When artworks are placed within the same visual space, yet are meant to be experienced singularly, the viewer (especially one trained by the interface of the internet) can flit from one to another, never really letting the art take root in the mind. This is one of the reasons that the Cube is going to be immersive: not to overwhelm the viewer, but to allow the mental freedom from Manyness, from distraction, from the experience of “doing” the museum without taking anything in.

There is a world of difference between seeking newness and seeking novelty: the first is a kind of search for personal renewal as an individual or community to whom the current state of affairs is clearly in error – the second is a search for effective means of escaping that reality. In a sense, diversion is despair in action.

But, you might ask, what’s all this talk about otherness and surprise and sensory engagement all about if not diversion?

I’ve been considering this problem as I’ve been finishing Gaston Bachelard’s Poetics of Space. In his chapter called “Intimate Immensity” (isn’t that perfect for our work here?), he writes that in the desert, “we can experience concentration of wandering” – an existential state not available to a habitual diversion seeker, a state of knowing ourselves as addicts to the artistic equivalents of pain killers. In the best sense, wilderness can induce withdrawal.

Bachelard goes on to describe the concentration available in the deep ocean: a singularity of experience, an external one-dimensionality which precipitates intense inward realization in the explorer (reminding me of Eliasson’s artwork and mantra: “devices for the experience of reality”). Bachelard’s connection of intimacy and immensity is so interesting to me because of this type of image. He’s describing and advocating imagination-strengthening experiences which are simultaneously non-addictive, partly because they are laying bare personal realities rather than covering them up, as with diversion. This type of approach is of enormous importance to our thinking about the films we make for the Cube. If a digital medium is to be used at a large scale, yet “against” dominant/addictive models, the intensity of the wilderness is one paradigm in which we can work.

Update: see comments section for a link to the art, machinery and people involved with the CymaScope

Is there Cube relevance here? At least in regards to the communal story experience, set in a spacious area, without all the gimmicks of air-jets and lurching floors (this is the type of thing you write when you just know you’ll never make any compromises – pre-foot-in-mouth prose). Probably the most exciting thing here is the ability of filmmakers to do a new kind of story on a new kind of canvas. There is something irreducible about the palette, something very enabling. What we’re ultimately going for is not the abstract advancement of technology, but rather, the right use of new technology to do good art in more and better ways – for more and better purposes, in other words.

-Can’t stop talking about the Olafur Eliasson exhibit that just ended at the Chicago MCA

Other friends who’ve visited commented on the simplicity and accessibility of the experience, but also the surprises to be found there. Those type of comments remind me of the desert experiences that keep coming back to mind in our brainstorming meetings: Is there a way to simplify film (while also making it huge) that clears the mind of digital distraction, opening people to profound experiences of the world around them? That’s why I like the tagline for Eliasson’s exhibit so much: “devices for the experience of reality.” It’s not so much “fantasy” that we’re interested in, but a new way of seeing what’s really there, and imagining what could come next.

In Eliasson’s work, I kept being taken back to the experience of nature. That seems so obvious, in a sense, but it was striking on many levels. As Wittgenstein writes in his collection of aphorisms Culture and Value, “You must say something new and yet it must all be old….You have got to assemble old bits of material, but into a building.”

-Long Now Foundation meetup in Chicago on Rosetta Project and Global Lives Project

I’ve watched the presentation by Global Lives executive director David Evan Harris, and really enjoyed what I saw. If you’re interested in hearing him talk about the project, I’ve embedded the video below. You may find yourself skipping around a bit, but the most Cube-related material comes about 21 minutes into the video. Part of the goal of the Global Lives project is to make an art installation to allow viewers to wander through various 24-hour long films of interesting but non-famous people throughout the world. This is a great idea, in my book anyway – and seems to be something worth celebrating and keeping track of for future viewing (so long as it gets made).

David Evan Harris, Executive Director of Global Lives Project from long now chicago on Vimeo.

You can see the YouTube version below, but I prefer the version Obscura Digital has on their site.

View the trailer from youtube here:

The whole set of three made for an enjoyable experience, but especially the third, Shaking Tokyo (dir. Bong Joon-ho). The lead character (Teruyuki Kagawa) retreats away from the sight of other humans for a decade, until finally breaking out of his “perfect” world into the real, larger, brighter, but still frightening one, in pursuit of another extreme introvert (the pizza delivery girl – played by Yu Aoi). My favorite quote from this segment of the film comes after Teruyuki Kagawa’s character has finally rushed out into the city, only to find that everyone else in the city has fled in doors, into their isolated lives. As one of the characteristic earthquakes shakes the apartment building, a man yells out, “It’s collapsing! Everyone come out!” This isolation cannot continue, but is difficult as anything to escape from once it becomes more and more controlled, less painful.

Even as it participates in the technological world, our goal for the Cube is to find ways to re-connect people, to reverse the trend toward diseased isolation we can so easily see in increasingly mediated lifestyles. Tokyo! itself works this way, but also calls out for us to find more ways to break free from our fear of each other, of sunlight, of reality, of all things beyond our control. The movie’s tagline is instructive: “Do we shape cities, or do cities shape us?” It’s a both/and, but the exploration of that question is very important. It’s interesting that it is the incursion of the “real” environment (sunlight and other humans) that presents that greatest threat to our sense of control, yet also provides a pathway out – far enough to recognize the pallid, small, dirty place we’ve so long called ideal. One of the early inspirations for the Cube was to bring people (who might otherwise never leave the city) as close to the complete experience of nature as possible. Among so many other possible routes, this is still one that drives our vision.

Systems are not neutral. They have natural biases.  We tame the cascading choices we gain from accelerating technology by introducing small nudges — by deliberating embedding our own biases (also called a default) into the system here and there. We wield biases within inevitable technologies to aim them towards our common goals — increasing diversity, complexity, specialization, sentience, and beauty.

Defaults also remind us of another truth. By definition a default works when we — the user or consumer or citizen — do nothing. But doing nothing is not neutral, since it triggers a default bias. That means that “no choice” is a choice itself. There’s is no neutral, even, or especially, in non action. Despite the claims of many, technology is never neutral. Even when you don’t choose what to do with it, it chooses. A system acquires a definite drift and clear momentum from those inherent biases, whether or not we act upon them. The best we can do is nudge it.

I think it becomes obvious that our “defaults” as producers and artists – while not controlling the use or interpretation of our work – definitely carry implications to audiences. We want people to take it a certain way, even if that certain way is “to keep an open mind and not assume it only has one meaning.” This is one of many ways in which the presentation space – physical, acoustic, visual, etc. – profoundly influences audience experiences. Think of the difference between taking in a movie passively on a small laptop screen while simultaneously facebooking/twittering/youtubing  around and actually taking the trek downtown to that little theater that plays the independent films on a huge screen with warm projected light beaming through always high-resolution analog film (thanks to Read Schuchardt from his thoughts on this topic). Each format “wants” something different from you – and your behavior as a viewer trends toward that demand, even or especially through inaction (as Kelly points out, on a more general basis). This relates directly to whether we will use technology as it is handed to us, or make something else out of it – whether we will shape the tool, or be shaped by it.

For more from Kevin Kelly, watch his TED talk from several years back on the evolution of technology:

In ae, a growing topic of conversation is how to learn to swim in the heavy seas of an environment of technology – to avoid being dragged underneath and made the slaves of whatever tides of invention and technologization come our way. Presuming that there is only one possible future (an androidic singularity of post-biological humanity bound together with self-perpetuating machinery) is precisely the type of assumption that, because it does not allow for alternatives, should make us extremely suspicious.

Then the question becomes How? The current drive toward “the” singularity is guided by the imaginations of many people – whether inventors, science fiction authors, theoreticians, etc. – who envision this goal, and work toward its inception. An alternative future would be one that begins with an alternative vision: a different hope for the direction of human life. We rely on artists and thinkers of great visionary capability to enable us to achieve expanded, multiform, adaptive, transcendent goals. One of the remarkable “functions” of art is to enable us to see differently, to recognize something for the first time that may have been in front of us our whole lives, or even to take us into completely uncharted territory – the unprecedented experiences which can only be compared to other unprecedented experiences (as Elaine Scarry beautifully writes about in On Beauty and Being Just). Analogous to Chakrabarty’s approach, Scarry sees a dual movement within a person in an encounter with beauty: “...the way beautiful things have a forward momentum, the way they incite the desire to bring new things into the world: infants, epics, sonnets, drawings, dances, laws, philosophic dialogues, theological tracts. But we soon found ourselves also turning backward, for the beautiful faces and songs that lift us forward onto new ground keep calling out to us as well, inciting us to rediscover and recover them in whatever new thing gets made” (page 46).

Into this conversation enters the Cube – or at least, its pre-conception form. How might we engage in visual and aural art that reconnects us to each other, and not just to a central computer? How might a massive, immersive film experience enable us to escape the deterministic vision of the future from within the same technology usually wedded to those ideological purposes? I suppose this makes it easy to see why this isn’t a direct-to-market idea! The means matter to such as extent that the ends have no existence without them. Part of the “fruit” imagined as a result of experiences in the Cube would be critical reflection on the mediated life – basically, on the technological experience just encountered, as contrasted with the artistic experience breathed through the technological. Without this vigorous paradox, the Cube will be uselessly swallowed into rising tide of gray goo.

Exploring Obscura’s work is a great way to start visualizing some of the possible visual art space possibilities of the Cube. Their image- and video-wrapping technologies mirror those of some other creators we’ve come across (like Zach Booth Simpson), but their marketing work positions them to push forward immersive visual spaces into the public imagination.