I’ve started to pay more attention to things Kevin Kelly is writing, especially on the “non-neutrality” of technology. His Technium is going to be a very important piece as we consider the issue of alternative futures and the imaginative visions driving those possible directions (in fact, the Technium project seems to be Kelly’s direct response to Kurzweil’s The Singularity is Near). The post that I’ve just been reading today is “Triumph of the Default” (June 22, 2009). Kelly is commenting on the hidden influence on users’ experience of technology as it comes from its makers loaded with biases and presumed ideals. I quote the posting at length here:
Systems are not neutral. They have natural biases. We tame the cascading choices we gain from accelerating technology by introducing small nudges — by deliberating embedding our own biases (also called a default) into the system here and there. We wield biases within inevitable technologies to aim them towards our common goals — increasing diversity, complexity, specialization, sentience, and beauty.
Defaults also remind us of another truth. By definition a default works when we — the user or consumer or citizen — do nothing. But doing nothing is not neutral, since it triggers a default bias. That means that “no choice” is a choice itself. There’s is no neutral, even, or especially, in non action. Despite the claims of many, technology is never neutral. Even when you don’t choose what to do with it, it chooses. A system acquires a definite drift and clear momentum from those inherent biases, whether or not we act upon them. The best we can do is nudge it.
I think it becomes obvious that our “defaults” as producers and artists – while not controlling the use or interpretation of our work – definitely carry implications to audiences. We want people to take it a certain way, even if that certain way is “to keep an open mind and not assume it only has one meaning.” This is one of many ways in which the presentation space – physical, acoustic, visual, etc. – profoundly influences audience experiences. Think of the difference between taking in a movie passively on a small laptop screen while simultaneously facebooking/twittering/youtubing around and actually taking the trek downtown to that little theater that plays the independent films on a huge screen with warm projected light beaming through always high-resolution analog film (thanks to Read Schuchardt from his thoughts on this topic). Each format “wants” something different from you – and your behavior as a viewer trends toward that demand, even or especially through inaction (as Kelly points out, on a more general basis). This relates directly to whether we will use technology as it is handed to us, or make something else out of it – whether we will shape the tool, or be shaped by it.
For more from Kevin Kelly, watch his TED talk from several years back on the evolution of technology:
